Want to Sell More? It All Comes Down to Nailing the 'Three P's' According to Legendary Pitchman Anthony Sullivan On the new episode of "Fix My Pitch," business coaches Anthony Sullivan and Tina Frey break down the ingredients of a knockout pitch.

By Entrepreneur Staff

Key Takeaways

  • If you can't pitch, you can't succeed.
  • Learn to overcome shyness and stage fright.
  • Be aware of the message being sent by body language.
  • Facts tell, but stories sell.
entrepreneur daily

"If an entrepreneur can't pitch their business, they can't succeed."

So says legendary pitchman Anthony Sullivan, who you probably know from his iconic OxiClean commercials. "It's something we see happen all the time on Entrepreneur's show, Elevator Pitch, where entrepreneurs have 60 seconds to pitch. If they don't get an investor's attention, they're done for."

To help entrepreneurs who didn't succeed on the show (and to offer all entrepreneurs the tricks of the pitching trade) Sullivan teamed up with business coach Tina Frey to host our new show Fix My Pitch. Over the course of this season, four failed Elevator Pitch contestants will receive training from world-class pitching and startup experts. Their ultimate goal? Scoring a second chance in the elevator to win a life-changing investment from our board.

On this episode, Anthony and Tina meet two contestants with science-based companies and break down some of the basics of a winning pitch. Anthony says it comes down to the three P's all lining up perfectly: "The pitch, the person and the product."

Here are some of the big areas Tina and Anthony drill down on with the entrepreneurs:

  • Exuding confidence with your words and body language
  • Finding that inner salesperson even if you are an introvert
  • Keeping your message simple and digestible
  • Selling by telling a great story

See how the contestants respond to their first round of blunt criticism, and see if any of Anthony and Tina's tips can be applied to you and your business. (Spoiler alert: 100% of these tips can be applied to you and your business!)

Fix My Pitch contestants

Ashley Rosulek, founder of Osweetfitness, affordable, high-quality luxury athletic wear

Brandon Storms, founder and CEO of Retavo, a platform to launch and maintain a state-of-the-art enterprise-grade marketplace at an affordable price

William Colton, MS, CEO of Paldara, a company harnessing the power of natural bacteriophage to fight and prevent disease.

Arvin Bhangu, founder of Superintelligence, a research lab that aims to create a system that allows for the co-existence of humans and Artificial General Intelligence (AGI)

Fix My Pitch experts

Anthony Sullivan, celebrity pitchman and entrepreneur

Tina Frey, keynote speaker, coach, communications expert, and author of The ART of Facilitation

Fix My Pitch is sponsored by State Farm. New episodes stream Wednesdays now through October 4, 2023 on Entrepreneur.com. Season 10 of Entrepreneur Elevator Pitch premieres on October 18, 2023.

Entrepreneur Staff

Entrepreneur Staff

Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

More from Fix My Pitch

Is Your Pitch Not Working? Here's How to Fix It, According to Experts.

'There Is No Success Without Failure': How to Turn a Pitch Meeting Setback Into Success

Want to Sell More? It All Comes Down to Nailing the 'Three P's' According to Legendary Pitchman Anthony Sullivan

Celebrity Pitchman Anthony Sullivan and Tina Frey Reveal the Secrets of a Killer Pitch

Editor's Pick

Related Topics

Business News

He 'Accidentally Discovered' a Semi-Passive Side Hustle in College — Now He's on Track to Make More Than $500,000 This Year

When a lack of funding put a stop to Zach Downey's pizza vending machines, he stumbled upon another lucrative idea.

Business News

Here's How Much Amazon's Typical Customer Makes, Plus How Much They Spend on the Platform Per Year

A retail snapshot from data company Numerator paints a picture of who shops at Amazon and where they usually spend their money.

Business News

Apple Faces Class Action Lawsuit Over iCloud's Alleged 'Enormous Structural Advantage'

The lawsuit asserts that cloud storage on iPhones would be "better, safer, cheaper, and more prevalent" without Apple's policies.

Business News

The Infamous Diner Booth from 'The Sopranos' Finale Is Up for Auction — And Some Fans Are Livid: 'Let Future Generations Enjoy'

The booth is still in the restaurant and ice cream shop in New Jersey where the finale was filmed.

Business News

Jason Kelce Officially Retires from the NFL After 13 Seasons With the Philadelphia Eagles

Kelce officially announced his retirement from the league after 13 seasons in Philadelphia on Monday afternoon.