Popeyes Is Going Global — And Its Secret International Recipe Is Helping the Brand Sizzle Here At Home The fast food chicken giant transformed U.S. franchises with lessons from abroad, climbing the ranks in the Franchise 500 with its unique blend of innovation and tradition.

By Margot Boyer-Dry

entrepreneur daily

This story appears in the January 2024 issue of Entrepreneur. Subscribe »

Courtesy of Popeyes Louisiana Kitchen

To view our entire 2024 Franchise 500 list, including category rankings, click HERE

Started Franchising: 1976

Total Units: 4,091

Cost to Open: $383.5K-$3.7M

If you've been abroad recently, chances are that you've spotted a Popeyes. The brand has entered 18 new countries since 2018, and opened a record number of stores the last three years running. In 2022, it launched in India and Romania.

While many brands find success internationally, Popeyes has been strategic about treating each new opening as an opportunity to learn. "When we've entered new countries, we've had a blank slate to test what success may be," says Jourdan Daleo, senior vice president of Franchising and Field Operations at Popeyes. "We've learned a lot and packaged it up for the U.S. market to keep a 51-year-old brand up with our current innovations."

Inspired by its international locations, U.S. Popeyes are now, for example, upgrading their kitchen equipment and layouts for ease and consistency, and developing back-of-house tech to help employees focus less on drop times and more on customer interactions.

Related: 'All Sides Like It Should Be': A Popular Chicken Chain Is Debuting a New Menu Based on the Viral 'Girl Dinner' TikTok Trend

It's this kind of innovation that keeps Popeyes near the top of our ranking. Last year it was No. 2. This year it slipped slightly to No. 3. But it's Popeyes' fourth consecutive appearance in the Top 10.

While the Popeyes team may take pride in its operations, consumers are increasingly aware of its new products. The brand's hit chicken sandwich from 2019 has since become a whole sandwich platform, now with blackened-chicken and bacon-and-cheese options, plus a truffle chicken sandwich made in collaboration with the high-end hot sauce brand Truff. Newer on the menu are sweet-and-spicy wings, which have become its biggest seller since the sandwich.

One thing is clear: The greater the appetite for chicken, the more people there are who want to sell it. "We have a longer list than ever of people interested in joining our system," says Daleo. This has prompted the company to detail criteria for prospective partners: The ideal candidate must have demonstrated capability in operating restaurants (and enough capital to open one), live in the community they serve, and be committed to long-term growth with the company.

But despite all its expansion, Popeyes still wants everyone to know where it came from: the Big Easy. "New Orleans don't make a lick of sense to most people," a woman says in Popeyes' new ad campaign, released in April 2023. She ticks off some of the city's oddities — being built below sea level, overflowing with shiny beads. The tagline: "We don't make sense. We make chicken."

But truth be told, Popeyes seems to make sense, too.

Related: These Franchises Are Big-Time Earners Right Now, and They're Fun!

Find the franchise that is best for you! Take our quick assessment and we will match you with a franchise that meets your financial needs, interests, and location.

Find Your Franchise Match

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Business News

Here's How Much Amazon's Typical Customer Makes, Plus How Much They Spend on the Platform Per Year

A retail snapshot from data company Numerator paints a picture of who shops at Amazon and where they usually spend their money.

Business News

The Infamous Diner Booth from 'The Sopranos' Finale Is Up for Auction — And Some Fans Are Livid: 'Let Future Generations Enjoy'

The booth is still in the restaurant and ice cream shop in New Jersey where the finale was filmed.

Growing a Business

The Truth About Achieving Exponential Growth in Business, Exposed

What's preventing your business from scaling exponentially? Learn about the factors, and see how you can achieve your desired results.

Marketing

The Rules of SEO Are Changing — Here Are 5 Powerful Strategies to Help You Rank in 2024

Do you need help to rank well on Google due to new algorithm updates? Discover five SEO strategies that work in 2024.

Business News

Are You at Risk for Burnout? This Psychologist-Created Quiz Lets You Know in 5 Minutes

The burnout assessment tool was tested in seven countries using more than 10,000 survey responses.