Wendy's Ushers in New Leadership as The Strategy to Propel The Fast Food Giant Into Its Next Growth Phase Continues Learn about the strategic vision behind appointing a seasoned industry leader to steer Wendy's toward future growth in the highly competitive fast-food industry.

By Carl Stoffers

Key Takeaways

  • The former CEO of PepsiCo Inc.'s North American Beverages Division has been appointed as the new president and CEO of The Wendy's Company.
  • Wendy's has a global presence of more than 7,000 restaurants.
  • The company will report its full-year 2023 earnings on February 15.
entrepreneur daily

The Wendy's Company announced the appointment of Kirk Tanner, former CEO of PepsiCo Inc.'s North American Beverages Division, as its new president and CEO, effective February 5. Tanner, with more than 30 years of experience in the food and beverage industry, also joins Wendy's board.

He succeeds Todd Penegor, who is stepping down after leading Wendy's for more than a decade. Nelson Peltz, chairman of the Wendy's board, praised Tanner's operational leadership and customer-focused approach, expressing confidence in his ability to drive the brand's growth and expansion.

Related: Considering franchise ownership? Get started now and take this quiz to find your personalized list of franchises that match your lifestyle, interests and budget.

"We are thrilled to welcome an executive of Kirk's caliber to the Wendy's team," said Peltz, in a statement. "Kirk is a proven operational leader whose customer-centric mindset and broad experience positioning and growing some of the most well-known global brands make him the ideal candidate to lead Wendy's into its next phase of growth and expansion."

The fast-food chain, founded in 1969, operates more than 7,000 restaurants globally and is set to report its full-year 2023 earnings on February 15. Read More: CNBC

Carl Stoffers

Entrepreneur Staff

Senior Business Editor

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Editor's Pick

Related Topics

Growing a Business

The Truth About Achieving Exponential Growth in Business, Exposed

What's preventing your business from scaling exponentially? Learn about the factors, and see how you can achieve your desired results.

Business News

Here's How Much Amazon's Typical Customer Makes, Plus How Much They Spend on the Platform Per Year

A retail snapshot from data company Numerator paints a picture of who shops at Amazon and where they usually spend their money.

Business News

Are You at Risk for Burnout? This Psychologist-Created Quiz Lets You Know in 5 Minutes

The burnout assessment tool was tested in seven countries using more than 10,000 survey responses.

Business Plans

Outsource or DIY? 6 Signs It's Time for Virtual Assistance for Your Business

When you start feeling overwhelmed and can't focus on strategic work, it's time to outsource non-core tasks to virtual assistants.

Marketing

The Rules of SEO Are Changing — Here Are 5 Powerful Strategies to Help You Rank in 2024

Do you need help to rank well on Google due to new algorithm updates? Discover five SEO strategies that work in 2024.