Branding

From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.

Marketing

The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact

In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.

Marketing

Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect

The importance of cultural specificity and how brands can authentically engage with the broader Black community.

Leadership

Are You the Face of Your Business? You Shouldn't Be — These 3 Practices Can Help You Change Your Branding

In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.

Starting a Business

The Waitlist for This Sushi Spot Numbers in the Hundreds. Here's the Secret Ingredient of Its Success.

Royal Sushi & Izakaya's Jesse Ito discusses the power of apprenticeship, following in his father's footsteps, and creating a unique restaurant vibe.

More Posts on Branding

Starting a Business

Long-Lost Sisters Who Built the Largest Black-Owned Wine Company in the U.S. Reveal How to Break Into a Notoriously Tough Industry

Andréa and Robin McBride followed their shared love of wine into business — but it hasn't always been easy.

Marketing

Your Secrets Won't Stay Hidden For Long — Follow These 6 Ways to Help Protect Your Reputation

On the web, internal crises can turn into a five-alarm fire in a hurry. Knowing how to respond can go a long way toward limiting the damage and protecting your brand from long-term harm.

Starting a Business

This Black Founder Was Denied a Business Loan and Set Out to Prove the 'Gatekeepers' Wrong. He's Made More Than $500,000 So Far — But It's Just the Beginning.

Rob Gooljar, founder of IRIS blossom, started an Instagram account to share his love of floral arrangements — then the requests started rolling in.

Side Hustle

He Started a Side Hustle in His Parents' Basement and Won Big on Richard Branson's TV Show. The Business Saw Over $650 Million in Annual Revenue Last Year.

Shawn Nelson, founder and CEO of furniture manufacturer Lovesac, thought it would be "funny to make a giant beanbag chair."

Leadership

Why Saying 'I Don't Know' Makes You a Better Leader

Great leaders do not have all the answers. "I don't know" may come across as three simple, innocuous words, but they do have the power to make business stronger.

Marketing

How to Make PR Campaigns Customer-Focused Instead of Company-Focused

The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.

Growing a Business

Celebrity Chef Maneet Chauhan Shares Her Best Tip for Aspiring TV Chefs

Chef and restaurateur Maneet Chauhan discusses the reality of being a chef, sharing stories online and becoming a food TV personality.

Branding

From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding

Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.

Branding

Why the National Football League Is a Leader in Social and Corporate Impact

Along with enjoying its highest ever viewership ratings, the NFL has evolved into a pioneering force for social change and corporate impact.

Marketing

If You Sell Anything Online in 2024, Make Sure You Take These 5 Steps

With shoppers craving connection, retailers that make the human touch part of their ecommerce play could find themselves rewarded.

Growing a Business

How Artificial Intelligence is Influencing Venture Capital — 5 Guidelines for Achieving Success

AI will soon be as integral to start-up culture as smartphones and laptops.