Branding
From personal branding or corporate business branding, entrepreneurs know a strong branding strategy and design are imperative to success. Learn more, here.
The Miley Cyrus Approach To Marketing — Why It's a Radically Different Method For Achieving Brand Impact
In case you missed it, Miley Cyrus recently won her first Grammy. In her acceptance speech, she told a story that is a great learning lesson for business owners and marketers alike, especially those who find themselves burned out and exhausted in this current environment.
Navigating the Diverse Marketing Landscape of Black America — How to Foster Authentic Engagement, Loyalty and Respect
The importance of cultural specificity and how brands can authentically engage with the broader Black community.
Are You the Face of Your Business? You Shouldn't Be — These 3 Practices Can Help You Change Your Branding
In a smaller organization, the owner is often the "face" of the business. But while it is flattering to be in demand, being the face of the business is also dangerous. It can impact the owner's ability to grow the business and make it sustainable for the long term.
The Waitlist for This Sushi Spot Numbers in the Hundreds. Here's the Secret Ingredient of Its Success.
Royal Sushi & Izakaya's Jesse Ito discusses the power of apprenticeship, following in his father's footsteps, and creating a unique restaurant vibe.
More Posts on Branding
Long-Lost Sisters Who Built the Largest Black-Owned Wine Company in the U.S. Reveal How to Break Into a Notoriously Tough Industry
Andréa and Robin McBride followed their shared love of wine into business — but it hasn't always been easy.
Your Secrets Won't Stay Hidden For Long — Follow These 6 Ways to Help Protect Your Reputation
On the web, internal crises can turn into a five-alarm fire in a hurry. Knowing how to respond can go a long way toward limiting the damage and protecting your brand from long-term harm.
This Black Founder Was Denied a Business Loan and Set Out to Prove the 'Gatekeepers' Wrong. He's Made More Than $500,000 So Far — But It's Just the Beginning.
Rob Gooljar, founder of IRIS blossom, started an Instagram account to share his love of floral arrangements — then the requests started rolling in.
He Started a Side Hustle in His Parents' Basement and Won Big on Richard Branson's TV Show. The Business Saw Over $650 Million in Annual Revenue Last Year.
Shawn Nelson, founder and CEO of furniture manufacturer Lovesac, thought it would be "funny to make a giant beanbag chair."
Why Saying 'I Don't Know' Makes You a Better Leader
Great leaders do not have all the answers. "I don't know" may come across as three simple, innocuous words, but they do have the power to make business stronger.
How to Make PR Campaigns Customer-Focused Instead of Company-Focused
The 21st century has seen a shift away from the company that's "selling" and toward the consumer that's "buying." Business practices, like PR campaigns, have had to transition in kind to stay relevant in the current culture and to resonate with the public.
Celebrity Chef Maneet Chauhan Shares Her Best Tip for Aspiring TV Chefs
Chef and restaurateur Maneet Chauhan discusses the reality of being a chef, sharing stories online and becoming a food TV personality.
From Narrow Focus to Broad Success — How to Harness the Power of Niche Branding
Niche branding is a blend of strategy, storytelling and insight that might just inspire your next big move.
Why the National Football League Is a Leader in Social and Corporate Impact
Along with enjoying its highest ever viewership ratings, the NFL has evolved into a pioneering force for social change and corporate impact.
If You Sell Anything Online in 2024, Make Sure You Take These 5 Steps
With shoppers craving connection, retailers that make the human touch part of their ecommerce play could find themselves rewarded.
How Artificial Intelligence is Influencing Venture Capital — 5 Guidelines for Achieving Success
AI will soon be as integral to start-up culture as smartphones and laptops.
